More service less stuff

Heard some interesting discussions on this point over the last couple of days. The shared opinion seems to be that, just as with the 80's recession in the UK, this recession is likely to push us further towards a service economy and away from a manufacturing economy. I guess I buy that, but there is a new shift back to craft - niche producers using online markets to shift their products. Isn't that the new wave of manufacturing - millions of product variations, all wrapped up in a nice service experience?