Friday 24 April 2009

Want to get a handle on Service Design?

I highly recommend a listen to Peter Day's (one of THE voices of Radio 4) programme on design thinking. Great and hugely diverse references to impact as the true measure of design.
  • Great reference to Virgin's terminal experience (which Engine can be proud of). And the plane - if you want people to sleep on planes, don't give them a sofabed, give them a chair - and a bed!
  • And Churchill's vision for Design Council - "Britain can make it!" But what companies need from designers is changing - it's not the physical artefact, and not just an aesthetic. Systems, services and business models are now being designed and protoyped.
  • Street Car was a business model design idea from RCA graduates.
  • Buster drain cleaner: owner jumped on the designed demand programme. It hit "the soul of the company".
  • HMV Westfield store designed with online business in mind - the explosive website hits home - the shop is colour coded based on the online store. Not music, videos and games - instead listen, watch and play.
  • Air conditioner manufacturer who designed components which brought massive cost effeiciencies - within the product itself and also stock control

"Design thinking is an important idea who's design has come." Great summary of all that's exciting about service design right now.

No comments:

Post a Comment