More than a McJob?

It seems some people working at McDonalds take their service role more seriously than others. I think Ray Krok would have approved. Somewhat ashamedly I've always enjoyed eating in McDonalds. I like all sorts of foo, junk included. Such is life. Anyway - hearing Denis Weil talk in Amsterdam about the years of attention they've given to service was very heartening. This article builds on that.