"Marketers should be concerned with the product or service ahead of the communications. They need to get their hands dirty." Taken from their highly recommended white paper.
This paper was a huge inspiration for my dissertation: An exploration into the evolving field of Service Design. I also saw Daljit speak at Intersections which was fantastic! Hope you are enjoying the snow.
I'm Director of Service Design at the Team in London. I spend most of my spare time with my family, usually in the kitchen. All this drivel is purely my own opinion...
This paper was a huge inspiration for my dissertation: An exploration into the evolving field of Service Design. I also saw Daljit speak at Intersections which was fantastic! Hope you are enjoying the snow.
ReplyDeleteLauren