Monday, 2 February 2009

Digit getting it right

"Marketers should be concerned with the product or service ahead of the communications. They need to get their hands dirty." Taken from their highly recommended white paper.

1 comment:

  1. This paper was a huge inspiration for my dissertation: An exploration into the evolving field of Service Design. I also saw Daljit speak at Intersections which was fantastic! Hope you are enjoying the snow.